Britain saw the biggest increase of new handmade artisans in a decade last year

A new report released today reveals Britain saw the biggest increase of new handmade artisans in a decade last year, with a 33 per cent increase in self-employed crafters recorded between 2019 and 2020 alone. This growth contributed to an overall rise of 21 per centiii more makers setting up handmade businesses over the last ten years. Amazon Handmade – a store for handcrafted personalised products, supporting local artisans – conducted the research which identifies Birmingham, Edinburgh, and London as Great British craft hotspots. Birmingham and the West Midlands saw more growth during the pandemic year than any other region in the UKiv, and Edinburgh (home to 18 per cent of Scotland’s artisans) and London (31 per cent of Britain’s artisans) host the highest number of artisans nationally.

To celebrate these craft hotspots, and to support and inspire local artisans, Amazon Handmade has gifted three large-scale, 3D, handmade billboards to three established independent artisans in their home cities of Birmingham, Edinburgh and London. Brits interested in shopping for beautiful, local and handcrafted products can learn more at www.amazon.co.uk/handmade

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